Submitted by springair on
The need:
Embracing brand’s awareness and transfer company’s vividness and youth to everyone through senses
English
The action:
Designing a unique variety of fragrances that matches company’s philosophy and new statement. A scent marketing research was based on questionnaires, in order to analyze both the essence that the stores affect and link brand’s style to the appropriate scent
The result:
Unexpected acceptance from both customer and market both in Greece and in Turkey. Massive influence on the brand’s effectiveness to visitors. The new two different scents in two different countries made a great statement for the company’s profile and point of view
